Problems
Berlitz Manchester is a prominent language school offering a wide range of language courses, business training, and cultural programs for individuals and organizations. The goal of the project was to create a professional, engaging website that reflects the school’s global reputation, attracts international students, and provides comprehensive information on their courses and services. The website needed to be a multilingual platform that offered easy navigation and efficient booking for users from all over the world.
Our Solution
LLA Media worked closely with Berlitz Manchester to develop a feature-rich website that caters to both local and international audiences. The key focus was on providing a seamless user experience, clear course information, and a design that communicates the school’s professionalism and global reach. Key elements of the solution include:
Performance and Security: We optimized the site for fast load times and robust security, ensuring that it performs well even with high volumes of traffic and protects user data with SSL encryption.
Clean, Multilingual Design: We implemented a visually appealing, user-friendly design with a focus on Berlitz Manchester’s core offerings. The website is fully multilingual, allowing users to access content in different languages. This was crucial for an international language school targeting students from diverse backgrounds.
Course Listings and Filters: A comprehensive course directory was developed, featuring detailed information on language courses, business training, and cultural immersion programs. We implemented filters to help visitors easily find the specific courses they need based on language, skill level, and course type (e.g., in-person or online).
Intuitive Navigation and Structure: A well-organized menu structure was created, ensuring visitors could quickly find key information, such as course options, pricing, and enrollment details. Each course page was designed to be informative and action-oriented, making it easy for users to make inquiries or enroll directly.
SEO Optimization: To help Berlitz Manchester reach its target audience globally, we incorporated SEO best practices. This included optimizing meta tags, URLs, and page titles with relevant keywords such as “English language courses in Manchester,” “corporate training in Manchester,” and similar terms. On-page SEO strategies were also applied to improve ranking for both local and international searches.
Integration with Booking and Inquiry Systems: The website integrates seamlessly with the school’s existing booking and inquiry systems. This allows potential students to inquire about courses, book appointments, or sign up for classes directly from the site, enhancing user experience and increasing conversion rates.
Mobile Optimization: The website was built with a mobile-first approach, ensuring that users on any device could navigate the site easily. Given the international audience, mobile usability was essential for students accessing the website from different parts of the world.
The Result
The final result was a modern, easy-to-navigate website that effectively serves Berlitz Manchester’s diverse audience, from local students to international learners. Key outcomes include:
- Improved User Engagement: The new, structured layout and course filtering options have made it easier for visitors to find relevant courses and programs, leading to higher engagement and increased inquiries.
- Enhanced Global Reach: The multilingual feature, combined with optimized SEO, has significantly boosted Berlitz Manchester’s visibility in global search results. This has led to a notable increase in traffic from international students looking for language training in Manchester.
- Streamlined Course Enrollment: The integration with booking and inquiry systems has improved the overall user experience, making it simpler for prospective students to sign up for courses or request more information. This has led to an increase in enrollments and direct inquiries through the website.
- Mobile Accessibility: With a fully responsive design, students from around the world can easily access the site on their mobile devices, ensuring that Berlitz Manchester’s services are accessible anytime, anywhere.
In conclusion, the partnership between Berlitz Manchester and LLA Media resulted in a highly functional, visually appealing website that supports the school’s mission of providing world-class language and business training. The platform has successfully increased online visibility, user engagement, and course enrollments.
