Problems
Unilever faced challenges with their brand’s online performance, mainly due to issues with their lighthouse tech SEO and web core vital metrics. They approached our team to identify and address these issues, with the goal of improving their organic ranking and overall online performance.
Our Solution
To address Unilever’s issues with their brand’s online performance, we conducted a thorough analysis of their website, including an audit of their Lighthouse tech SEO and Web Core Vital metrics. We identified several areas that needed improvement, such as slow page load speeds, poor mobile optimization, and technical SEO issues. To improve their organic ranking and overall website performance, we implemented several fixes, including optimizing images and code, reducing page load times, improving mobile responsiveness, and fixing technical SEO issues. We also implemented a content optimization strategy to improve the quality and relevance of their website content. Additionally, we provided Unilever with regular performance reports and analytics to track the success of our efforts and identify any further areas for improvement. By implementing these solutions, we were able to significantly improve Unilever’s online performance and increase their organic ranking.
The Result
We are now the global SME for Unilever, responsible for managing all their technical SEO needs and implementing necessary fixes. Additionally, we have been tasked with creating and overseeing Unilever’s digital SEO standards on a global scale. As the global SME for Unilever, we have been instrumental in driving improvements in their digital performance. Our team of experts works closely with Unilever to monitor their website’s technical SEO and regularly implement necessary fixes to improve their organic ranking and online performance. In addition to managing the technical aspects of SEO for Unilever, we are also responsible for writing and managing their digital SEO standards on a global scale. This involves creating best practices and guidelines that are followed by all Unilever teams worldwide to ensure consistency and maximize their online visibility.
